People judge books not only by their covers; we also judge them heavily by their titles. Titles are important. They need to be short yet informative, clever yet not confusing, unique yet relatable, and interesting yet relevant.
There is no one right way to generate book titles, and different authors and publishers may have different processes for generating titles. Some authors might start by brainstorming potential titles based on the themes, characters, or setting of their book, while others might choose a working title early on and then refine it as they write.
Publishers may also contribute to title ideas and work with authors to create titles that appeal to readers and help sell the book. Ultimately, the best book titles accurately reflect the content of the book and help pique the interest of potential readers.